The most successful creatives embrace play. They work on projects that give them joy, and mix them with understanding of audience needs.
Meanwhile, others try to emulate their success by duplicating their final product.
They're missing the secret ingredient of play, which adds a dimension of creativity that cannot be directly emulated.
I've been trying to apply this lesson personally, as I've been experimenting with animation as a way to bring playfulness into my creative projects.
I'm fascinated by the idea that leisure is creativity's best friend. In our productivity-focused world, we tend to believe that great work…
I've found that the simplest tools tend to result in the most innovative work. This is somewhat counter-intuitive, as most people assume a…